Adding gloss to circulation
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Adding gloss to circulation

Adding gloss to circulation

:: 10 November, 2009

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A Transcontinental Printing worker monitors a machine as freshly printed copies of the new glossy San Francisco Chronicle move on an overhead conveyor belt in Fremont, California. One month after the San Francisco Chronicle saw its circulation drop 26%, the biggest decline of any major US newspaper, the struggling paper became the first daily general newspaper to print its editions on high-quality glossy paper in hopes of attracting advertisers and new readers. New glossy edition hit newsstands yesterday. The Chronicle’s daily circulation is 251,782 down from 527,000 in 2001.

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